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Five Ways to Turn Around a Client Relationship in Distress

It’s the rare advertising professional who hasn’t had to deal with or tried to resuscitate a distressed client relationship. Sadly, we are not among the rare ones. Here are five tips that have no basis more reliable than our own experiences turning around distressed client relationships.

$0 Design Tools to Help You Create Your Next Project

Creating a well-designed site, product, or project usually isn’t cheap. You know you want to make something that looks good–but how do you do it if you’re working with a limited budget? While there’s no substitute for hiring a great designer, there are ways to build something beautiful without spending thousands of dollars—and it starts with the little elements, like getting the font, icons, photos, and colors right.

Less is More (Jakob Nielsen)

Jakob Nielsen talks about why having a feature-rich interface can make navigation difficult to learn and overly complex.

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer).

What are the 21st-century skills every student needs?

The gap between the skills people learn and the skills people need is becoming more obvious, as traditional learning falls short of equipping students with the knowledge they need to thrive, according to the World Economic Forum report New Vision for Education: Fostering Social and Emotional Learning Through Technology.

Today’s job candidates must be able to collaborate, communicate and solve problems – skills developed mainly through social and emotional learning (SEL). Combined with traditional skills, this social and emotional proficiency will equip students to succeed in the evolving digital economy.

How to Maximize Your Facebook Reach

I will say, tongue-in-cheek, that “organic reach is so 2012.” It’s a fact that organic reach on Facebook is at an all-time low of 2% to 6%, and it continues to decline. What may surprise you is that having a large Facebook fan base doesn’t seem to be as beneficial as it once was. Large brand pages with more than 500,000 likes have the lowest organic reach (~2%).

What Does A UX Designer Actually Do?

What does a UX designer actually do? I’ve been asked that a lot since I completed the CareerFoundry UX Design Course and those asking have ranged from my Mum to people at networking events to, more worryingly, business leaders and people who work in IT. There’s still a lot of confusion surrounding the field, which is why, as a UX designer, you’ll often find your first task in a new job is clearly explaining the value you’ll be bringing to the company and how you’ll bring that about.

What Does a UX Designer Actually Do?

I still remember the first time I came across the term “User Experience Designer”. It was years ago, embedded in the email signature of a friend of mine—someone whose job I never quite understood. So I asked him.

His answer fundamentally changed how I designed websites from that day forward. Not because of what he actually said (he mumbled something about usability and research) but because of the ongoing discussion that ensued. That discussion prompted me to dig deeper into the world of UX, re-evaluate my processes, and dramatically shape my career.

User Experience Design & Research Jargons

As a Senior UX Designer at the SAP Design & Co-Innovation Center I often have to deal with a lot of different terms since designers and researchers use jargon everywhere. It came to my mind that non-designers are sometimes confused by what these terms mean. Therefore, I put together a list of design jargon I’ve come across over the years, along with their meaning.