How to Maximize Your Facebook Reach

I will say, tongue-in-cheek, that “organic reach is so 2012.” It’s a fact that organic reach on Facebook is at an all-time low of 2% to 6%, and it continues to decline. What may surprise you is that having a large Facebook fan base doesn’t seem to be as beneficial as it once was. Large brand pages with more than 500,000 likes have the lowest organic reach (~2%).

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