Over the years, I’ve sat through dozens of usability tests run by design agencies. Clients have asked me to oversee the tests to make sure that the agency really puts their design through its paces. This is a good thing as it shows that usability testing is now becoming a mainstream activity in the design community. But many of the usability tests I’ve sat through have been so poorly designed that it’s difficult to draw any meaningful conclusions from them. No wonder that Fast Company mistakenly believe that user centred design doesn’t work.
