User Experience (UX) has become incredibly popular over the last five years – companies are finally understanding how creating great experiences can have an impact on how people perceive their brand and on achieving the company’s business goals.
Despite its popularity amongst designers and developers, User Experience is still not a mainstream term – and some people still have questions about what it is, who is responsible for creating it (the so-called “User Experience Designers”) and what that professional does from 9 to 5.