How to Build Your Startup with No Technical Background or Budget

Brian Chesky, Joe Gebbia, and Nathan Blecharczyk aren’t just the co-founders of Airbnb. They’re also the co-founders and only distributers of Obama O’s cereal.

In 2008, three guys who couldn’t make rent in San Francisco were trying to fund their idea for an online apartment rental business. Inspired by the Obama-McCain election, they turned Cheerios and Captain Crunch boxes into “Obama O’s” and “Captain McCain” with cardboard and hot glue guns.

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